When it comes to age, 34% of Pinterest users are between the ages of 18 and 29 while 35% are between the ages of 35 and 49. 71% of Pinterest users are female, 70% have a college degree and more than 50% of them earn more than $75,000 a year. Instead, they are looking to keep up and communicate with friends and family.Īnother thing that sets Pinterest apart from other platforms is its user base. These numbers alone set Pinterest apart from other social media platforms where users aren’t necessarily looking to make a purchase. Most convincingly, 83% of weekly Pinterest users have made a purchase based on their app activity with 50% making a purchase after seeing a promoted Pin that aligned with their interests. Furthermore, Pinterest has seen more than 2.5 times more shoppable Pins in 2020 compared to 2019. This feature is extremely effective on Pinterest as shopping is a top priority for 48% of Pinterest users. This feature allows you to effectively post your products as Pins that can then take potential customers directly to your website to purchase. While that’s one aspect of Pinterest, shoppable Pins are a newer aspect of this burgeoning platform. From there, you can scroll through the different Pins as inspiration and save them to your Board for easy access. You can search for “living room decor” with your chosen style such as modern, minimalist, classic, mid-century modern, etc. For example, say you’re looking to redesign your living room. You can then save these Pins to Boards that you create, name, and organize based on the categories you choose. Pinterest describes itself as a “visual discovery engine” that allows you to search for “Pins” spanning a variety of different areas, for example home decor, crafting, cooking recipes, fashion, and more. But what does this actually look like in practice? Despite relatively “low” user numbers, over 360 million people worldwide visit Pinterest each month to help them plan and visualize their next purchases. As a result, if you’re looking to impact people’s buying choices, then you need to be advertising on Pinterest. Although Pinterest has fewer users than some of the other big social media platforms, Pinterest is where shoppers come to discover new brands and decide what to buy next.
It’s understandable that you may not be as familiar with Pinterest as a platform.
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